Guerlain chose Aptar Beauty + Home to create the package for its new Orchidée Impériale Cure. This luxurious treatment comes in airless packaging that combines technical sophistication, practicality and elegance. Aptar Beauty + Home oversaw the beginning-to-end project management, which combines special components, created by stamping specialist Tesem, along with standard components from Aptar’s airless range, such as the pump, activator and barrel. The special components include a body unit and a cap with extra weight.

Each subassembly is comprised of an insert in colored PP decorated with hot stamping and a gold anodized aluminum cap decorated with silkscreen printing and a base closure (with an extra weight) in gold anodized aluminum. To facilitate the packaging, these parts are delivered in two sub-assemblies: preassembled body and cap with the bracket that ensures closure of the system. A final detail entails a specific design to minimize slack in the different components to eliminate any clearance in the package. Adorned with precious gold and Guerlain blue, the four slimline bottles (15ml each) in the new Orchidée Impériale Cure range slip into a presentation pouch.

More info: www.aptar.com